Loaded is the original, funniest and best mens magazine. Created in 1994 by a bunch of blokes with a love of football, girls, music and comedy, Loaded launched the mens lifestyle market. 17 years and over 200 issues have passed, but the magazines mantra still remains. Alan Partridge, Kevin Keegan, Frank Skinner, Noel Gallagher, Britney Spears, Kelly Brook and Vikki Blows have all graced the cover over the years.