Unlike most magazines, promoting a particular lifestyle, MAXIM promotes rather a style of thought - a specific philosophical and intellectually mischievous look at the world around us. Formally, the range of interests of the journal - standard for men's titles (women, cars, careers, sex, sports, etc.), but the method of delivery of these materials in MAXIM always copyrighted and non-trivial. In this case, the exceptional quality of filming, texts and illustrations is one of the priorities of this publication.